The Baylor University Women’s Soccer team is one of the university’s top-achieving sports and leading programs in NCAA Division I: achieving three Big 12 Conference Championships in 2012, 2017, and 2018 as well as Sweet 16 berths in 2012 and 2013 and Elite 8 in 2017 and 2018.

Challenge

As the program was building its reputation and infrastructure, the coaching staff approached Magnify to help build an impact strategy to cultivate donor relationships and increase giving from companies, alumni players, and parents.

Solution

Magnify worked with the Baylor operations staff to create an impact strategy called “I am Legacy.” The project included creation of a master plan timeline, a marketing development, communications, and outreach strategy and a blueprint for an annual alumni giving event.

Resulted in recruitment of nearly $3.3 million-dollars in contribution for the new soccer center, and an additional estimated $2 million in capital committed after the campaign.