Amplify is a financial cooperative providing banking, lending, and commercial services to nearly 60,000 members with more than $1billion in assets

Challenge

Amplify tasked Magnify with helping to differentiate them from their competition by creating a CSR platform called a “safe place to call home,” that would engage members, employees, and industry partners.

Solution

Through a series of stakeholder focus groups, we determined priorities for Amplify’s social impact strategy. Together with the executive team, we designed a plan for engaging key audiences and leveraging a portfolio of community investment opportunities.

Resulted in strong community partnership alliances and a defined methodology for measuring impact and engagement with their members, employees, and industry partners.