AMD provides semiconductor technology used by hundreds of millions of consumers, leading Fortune 500 businesses and cutting-edge scientific research facilities around the world.

Challenge

Following a major, multi-year restructuring, AMD seized the timing to assess their social impact program compared to other recognized leaders in corporate responsibility. The goal was to discover opportunities for AMD to strengthen their social impact program to become best-in-class.

Solution

Our team conducted multi-faceted research to assess AMD compared to six major competitor technology brands to deliver our Benchmark Competitive Analysis Report. The findings support the scaling of AMD’s global philanthropy program as a key pillar of their corporate responsibility initiatives.

Resulted in a case for CEO buy-in of expansion of AMD’s philanthropic investments, to make a deeper, measurable impact over time and support the company’s growing position in the marketplace.